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Chinese Market Research

You'll receive reports that are written in plain English. We'll share the templates with you ahead of time so you know just what to expect. We include the details and also sum it up in a concise marketing plan. Everybody from your company wi
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Product Details

You'll receive reports that are written in plain English. We'll share the templates with you ahead of time so you know just what to expect. We include the details and also sum it up in a concise marketing plan. Everybody from your company will be able to understand it, even your boss. (As long as they speak English, that is.)

Years ago, we wrote marketing plans based on what we learned in business school. They looked fancy and included many impressive words. But we found that nobody really used them. Over the years, we sculpted down our templates to include only the parts that people actually used.

  1. Customers: Who are your customers and what do they want? We group your customers into types, include quotes straight from them.
  2. Competitors: Who are your competitors? What are their strengths and weaknesses?
  3. Your position: How should you position your company in relation to the competition? What should you say?
  4. Your promotions: How can you help people find you? Where should you post content or distribute ads?

For your marketing team, we supplement with Excel files that contain additional data, for example:

  1. Estimated impressions, clicks, budgets for various marketing channels.
  2. Competitor details, to assess their strengths in different areas of promotion.
  3. Customer survey details.